Privacy policy

Last updated: June 1, 2026

PHAM operates this store and website, including all related information, content, features, tools, products and services, in order to provide you, the customer, with a curated shopping experience (the "Services"). PHAM is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.

Personal Information We Collect or Process

When we use the term "personal information," we are referring to information that identifies or can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or that has been de-identified so that it cannot identify or be reasonably linked to you. We may collect or process the following categories of personal information, depending on how you interact with the Services, where you live, and as permitted or required by applicable law:

Contact details — your name, address, billing address, shipping address, phone number, and email address.
Financial information — credit card, debit card, and financial account numbers, payment card information, transaction details, form of payment, and other payment details.
Account information — your username, password, security questions, preferences and settings.
Transaction information — items you view, add to cart, wishlist, purchase, return, exchange or cancel, and your past transactions.
Communications with us — information you include when contacting us, such as customer support inquiries.
Device information — information about your device, browser, or network connection, your IP address, and other unique identifiers.
Usage information — how and when you interact with or navigate the Services.

Personal Information Sources

We may collect personal information from the following sources:

Directly from you — when you create an account, visit or use the Services, communicate with us, or otherwise provide us with your personal information.
Automatically through the Services — from your device when you use our products or services, and through the use of cookies and similar technologies.
From our service providers — when we engage them to enable certain technology and when they collect or process your personal information on our behalf.
From our partners or other third parties.

How We Use Your Personal Information

Depending on how you interact with us or which of the Services you use, we may use personal information for the following purposes:

Provide, Tailor, and Improve the Services — to process your payments, fulfill orders, manage your account, arrange shipping, facilitate returns and exchanges, and create a personalized shopping experience.
Marketing and Advertising — to send promotional communications by email, text message or postal mail, and to show you relevant online advertisements based on your activity on the Services.
Security and Fraud Prevention — to authenticate your account, protect against fraudulent or malicious activity, and ensure a secure shopping experience. We strongly recommend that you do not share your account credentials with anyone.
Communicating with You — to provide customer support and maintain our business relationship with you.
Legal Reasons — to comply with applicable law, respond to valid legal process, and enforce or investigate potential violations of our terms or policies.

How We Disclose Personal Information

We may disclose your personal information to third parties in the following circumstances:

With Shopify and other vendors who perform services on our behalf (e.g. payment processing, data analytics, customer support, cloud storage, fulfillment and shipping).
With business and marketing partners to provide advertising services. Our partners will use your information in accordance with their own privacy notices. Depending on where you reside, you may have the right to opt out of targeted advertising.
When you direct or consent to disclosure, such as when shipping products or using social media integrations.
With our affiliates or within our corporate group.
In connection with a business transaction such as a merger or bankruptcy, to comply with legal obligations, enforce applicable terms, or protect the rights of our users.

Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services. Information you submit may be transmitted to and shared with Shopify as well as third parties that may be located in countries other than where you reside.

To learn more about how Shopify handles your personal information and to exercise any related rights, please visit the Shopify Consumer Privacy Policy or the Shopify Privacy Portal.

Third Party Websites and Links

The Services may include links to third-party websites or platforms. We are not responsible for the privacy or security practices of those sites. We encourage you to review their terms and privacy policies independently. Our inclusion of such links does not imply endorsement of their content or operators.

Children's Data

The Services are not intended for use by children. We do not knowingly collect personal information from anyone under the age of majority in their jurisdiction. If you believe a child has provided us with their personal information, please contact us and we will arrange for its deletion.

As of the effective date of this Privacy Policy, we do not have actual knowledge that we "share" or "sell" personal information of individuals under 16 years of age.

Security and Retention of Your Information

We take reasonable measures to protect your personal information; however, no security system is completely impenetrable and we cannot guarantee absolute security. We recommend you avoid sharing sensitive information over unsecure channels.

We retain your personal information for as long as necessary to maintain your account, provide the Services, comply with legal obligations, resolve disputes, and enforce our agreements.

Your Rights and Choices

Depending on where you live, you may have some or all of the following rights regarding your personal information:

Right to Access / Know — request access to the personal information we hold about you.
Right to Delete — request deletion of your personal information.
Right to Correct — request correction of inaccurate personal information.
Right of Portability — receive a copy of your personal information and request its transfer to a third party, in certain circumstances.
Managing Communication Preferences — opt out of promotional emails at any time using the unsubscribe link in our emails. Note that we may still send non-promotional communications related to your account or orders.

To exercise any of these rights, please contact us using the details below. We will not discriminate against you for exercising your rights. We may need to verify your identity before processing your request. You may also designate an authorized agent to make requests on your behalf, provided appropriate proof of authorization is supplied.

Complaints

If you have concerns about how we handle your personal information, please contact us using the details below. Depending on where you live, you may also have the right to lodge a complaint with your local data protection authority.

International Transfers

We may transfer, store, and process your personal information outside the country in which you reside. Where transfers occur out of the European Economic Area or the United Kingdom, we will rely on recognized mechanisms such as the European Commission's Standard Contractual Clauses or equivalent instruments, unless the destination country is deemed to provide an adequate level of protection.

Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our practices or for legal and operational reasons. Any updates will be posted on this page with a revised "Last updated" date and notice as required by applicable law.

Contact Us

For any questions about this Privacy Policy, our privacy practices, or to exercise your rights, please reach out to us:

Email: contact@phamofficial.com

Address: 171 Nguyen An Ninh, Di An, Ho Chi Minh City, Vietnam 75300